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Research papers

Planning a multi-country research

The logic of marketing which launched the decision makers to be conscious of the entire environment of their areas of operation., is now encouraging companies to surpass the boundaries of these areas and become international,- inter-sectorial, etc....

Catalogue: Seminar 1971: Multi-Country Research
Author: Mario Miraglia
June 15, 1971
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Citation

Miraglia, M. (1971a, June 15). Planning a multi-country research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/planning-a-multi-country-research


Research papers

Industrial data and new trends in industrial marketing research

The aim of this paper is to convey to all marketing research experts present at the current ESOMAR Seminar some idea of the major changes taking place in Europe at this moment with respect to methods and techniques of market research on industrial...

Catalogue: Seminar 1969: Research In Industrial Marketing
Authors: Louise Perruche, P. Rouge, Mario Miraglia, Herbert Geiger, Iginio Lagioni
March 5, 1969
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Citation

Perruche, Rouge, Miraglia, Geiger and Lagioni (1969a, March 05). Industrial data and new trends in industrial marketing research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/industrial-data-and-new-trends-in-industrial-marketing-research